2/13/07 [ATLANTA, GA]. According to Beverage Marketing Corporation, every man, woman and child in the United States drinks 192 gallons of liquid a year. That translates to about 3.7 gallons per week or 2 liters a day. In this consumption, is carbonated soft drinks, milk, bottled water, coffee, beer, fruit beverages, sports drinks, tea, wine and distilled spirits. Consequently, Americans are accustomed to using beverage aids like a coaster for an ice cold one; a cardboard drink sleeve for a hot cup of coffee; a Koozie ™ to store their drink for the trip home; or handful of napkins for the condensation, but what would one do with a Wrapkin? All of the above.

The Wrapkin (www.wrapkin.com) is an innovative new product that looks and feels similar to a real cloth linen napkin, that can do all the jobs of a paper napkin, coaster and a drink sleeve. It opens up to easily slide on beer bottles, cans, pint glasses, and even wine bottles. Beverage consumers can use it to keep their hands warmer, their beverages colder or warmer and handle condensation. Unlike napkins, The Wrapkin is a disposable, recyclable drink sleeve made of a new high quality, durable, absorbent paper material and does not disintegrate when wet.
While the Wrapkin offers a bit of luxury and comfort to beverage drinkers it creates ‘legs’ for advertisers to be seen anywhere as these consumers walk all-around venues carrying their brand images and messages printed on the Wrapkin.

The Wrapkin also is easily more economical than insulated beverage holders, since it cost just pennies per unit. It can be a bonus for establishment owners, who often dispense 3-5 bar napkins per beverage. The company's tag line, We've got your competition covered, seeks to sell the Wrapkin’s value to beverage distributors, bottlers and sports or brand marketers as a stronger branding tool than the bar napkin, card board drink sleeve, coaster or Koozie ™.

"Developing this product has been a lot of fun,” says Albert McDonald. “When we give them out at bars, restaurants and sporting events, people’s responses are overwhelmingly positive. It's great to see their eyes light up and a start a big grin. Comments range from ‘where did you get these, I want more’ to ‘I should have thought of this, I always wrap my drinks.’ We really look forward to the potential this product has for makings consumers and advertisers happy.” Albert McDonald is the President of Stratospherian Marketing & Product Development, Wrapkin's parent company.
The Wrapkin™, as it is so aptly named, might very well be the answer as a practical replacement everywhere for the Koozie ™, drink sleeve, coaster or the napkin.

http://www.newswiretoday.com/news/29930/