10/01/07
[LAS VEGAS, NE] - President of Stratospherian, Albert McDonald,
makes the very bold statement that "The end of Bar Coasters
is Near" at the National Beer and Wholesaler Associations convention
in Las Vegas. "Coasters have been around for ever and unfortunately
do not help advertise their sponsored product. The only time you
usually see one is right before the bartender puts the beverage
you ordered right on top of it." Albert McDonald, Becca Laughlin
and Dan Leonardi attended the convention with one purpose, to introduce
Stratospherian's 1st in house invention (that was not developed
for another company or inventor), the Wrapkin to the beer industry.
It is An innovative new product that looks like a high quality bar
napkin or coaster but opens up to easily slide on beer bottles,
cans, pint glasses, and even wine bottles. Allowing for advertisers
to essentially use beverages as their billboards. All the while
keeping the customers hands warmer and their drinks colder, even
with condensation.
"The
Wrapkin was well received by those in the industry, in fact we even
had a few jaws drop on us when we showed it to them. The small to
mid sized breweries saw how easy it will be to increase their market
share instantly at the point of sale. They know that people are
influenced by what the see others drinking, and with consumers putting
the Wrapkins on their beverages it will make it look like their
product is the one to buy." Albert McDonald
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